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Equifax acquires identity protection firm

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July 8, 2013

Atlanta-based Equifax, the credit bureau and information services company, said Monday it acquired a California-based identity protection and online reputation monitoring firm for an undisclosed sum.

TrustedID will fold into the division of Equifax that sells credit monitoring and other services to consumers, the company said in a news release. Equifax has been growing its credit protection and personal data security business in recent years, both through acquisitions and new product development.

About the Author

J. Scott Trubey is the senior editor over business, climate and environment coverage at The Atlanta Journal-Constitution. He previously served as a business reporter for the AJC covering banking, real estate and economic development. He joined the AJC in 2010.

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