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Dressing like a cow gets you free Chick-fil-A today

Today is Cow Appreciation Day at Chick-fil-A restaurants. Dan Cathy, left, and his father, Chick-fil-A founder Truett Cathy, are shown in a 2008 photo in their "cow attire" as part of the annual event.

Credit: Andy Sharp

Credit: Andy Sharp

Today is Cow Appreciation Day at Chick-fil-A restaurants. Dan Cathy, left, and his father, Chick-fil-A founder Truett Cathy, are shown in a 2008 photo in their "cow attire" as part of the annual event.
By Leon Stafford
July 12, 2016

Update: Chick-fil-a Cow Appreciation Day information for 2017

Moooove over Tom Ford, Vera Wang and Marc Jacobs, the bovine look is in — at least for today.

Atlanta-based Chick-fil-A is encouraging fans of the brand to dress up in their favorite cow-attire today during the company’s 12th Annual Chick-fil-A “Cow Appreciation Day.”

Adults who show up in their bovine finery get a Chick-fil-A entree while costumed children can receive a kid’s meal.

“Cow Appreciation Day is the one day where it’s okay to dress ‘udderly’ crazy and get rewarded for it,” said Jon Bridges, Chick-fil-A’s senior vice president and chief marketing officer.

The chain is encouraging customers to share pictures of their costumes on social media by using the hashtag #CowAppreciationDay.

More about Atlanta-based Chick-fil-a

2017 Cow Day at Chick-fil-a is July 11

ExploreChick-fil-a: The cult of a Chick-fil-a Campout
ExploreFounder Truett Cathy through the years
ExploreThe time Chick-fil-a offered free food for the I-85 bridge collapse
ExploreChick-fil-a hopes for big reaction in New York City
ExploreFive major restaurant chains that started in Atlanta

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Leon Stafford covers south metro government

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