Business
Business

Delta sponsors Masters Tournament

By
Oct 10, 2017

Delta Air Lines will become a major sponsor of the Masters Tournament starting in 2018.

The Atlanta-based carrier will be an international partner of the tournament, along with UPS and Rolex.

Delta CEO Ed Bastian said in a written statement that the deal will help the airline grow its brand with global customers.

The company plans to promote the Masters partnership with advertising and social media, along with “exclusive hospitality experiences” for “key Delta partners and customers.”

The 2018 Masters Tournament will be held April 2-8 in Augusta.

MYAJC.COM: REAL JOURNALISM. REAL LOCAL IMPACT.

AJC Business reporter Kelly Yamanouchi keeps you updated on the latest news about Hartsfield-Jackson International Airport, Delta Air Lines and the airline industry in metro Atlanta and beyond. You'll find more on myAJC.com, including these stories:

Never miss a minute of what's happening in local business news. Subscribe to myAJC.com.

In other Airlines news:

What It Means When There's An 'SSSS' On Your Boarding Pass

About the Author

As business team lead, Kelly Yamanouchi edits and writes business stories. She graduated from Harvard and has a master's degree from Northwestern.

Follow Kelly Yamanouchi on facebookFollow Kelly Yamanouchi on twitter
More Stories

Keep Reading

A great egret is seen in the Okefenokee Swamp. The swamp is home to thousands of types of plants and animals, including endangered and threatened species. (Hyosub Shin/AJC 2024)

Credit: Hyosub Shin/AJC

Would Okefenokee mining affect a key aquifer? Likely yes, new study finds.

UGA researchers have found the Okefenokee is more closely tied to the vast aquifer beneath it, suggesting changes in or around the swamp could affect groundwater supplies.

Looming tariff deadline could bring clarity and more costs for Georgians

As President Donald Trump's tariff deadline looms, Georgia businesses may have more clarity on the future. But it's unclear how the deals will affect the broader economy.

Athens film studio wants to reboot as a data center

Over the past year, empty or underused soundstages in Georgia have had to pivot. Athens Studios' plans are different.

The Latest

Ultralong 84-month loans make new cars look budget-friendly. The real price shows up in interest and negative equity. (David Guralnick/The Detroit News/TNS)

Credit: TNS

That low car payment could cost you more in the long run. A lot more.

OPINION

Nissan’s e-Power: An EV driving experience, fueled by gas

OPINION

December car sales are good but not magic

Featured

A migrant farmworker harvests Vidalia onions at a farm in Collins, in 2011. A coalition of farmworkers, including one based in Georgia, filed suit last month in federal court arguing that cuts to H-2A wages will trigger a cut in the pay and standard of living of U.S. agricultural workers. (Bita Honarvar/AJC)

Credit: Bita Honarvar

Trump administration slashes Georgia migrant farmworker H-2A wages

The state’s agriculture industry relies on the H-2A farmworker visa program. A federal lawsuit is challenging the change.

Brian Kemp’s lame-duck dilemma: Swing big or play it safe?

The two-term Georgia governor enters his last legislative session next month.

Fate of Confederate souvenir store in limbo amid legal battle over estate

The future of Wildman’s Civil War Surplus Store has long been a topic of debate in Kennesaw, especially since proprietor Dent Myers’ death nearly four years ago.