Delta Air Lines is making an early run at developing its next batch of frequent fliers, partnering with universities to put its name in front of students.
Atlanta-based Delta said it has developed new partnerships with Duke University, University of Florida, Indiana University, University of Michigan, Michigan State, Notre Dame, Ohio State, Penn State and University of Wisconsin. It already has partnerships with Georgia Tech, University of Georgia, Boston College, University of Minnesota, University of North Carolina and Syracuse University.
Beyond campus recruiting, Delta said it will bring an airplane-shaped grill to tailgate parties for SkyMiles frequent flier program members, will partner with alumni groups on football watch parties with specials for SkyMiles members and will help Michigan State freshmen on move-in day Aug. 30 with luggage carts, refreshments and care packages.
The airline said it also plans to support some students’ travel for study abroad or alternative spring break. Delta said its college interns helped it to decide which universities to approach and how to partner with them.
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