Bill Hoffman, vice president and general manager of WSB-TV Channel 2 in Atlanta, has been promoted to executive vice president of Cox Media Group.

CMG is the unit of Atlanta-based Cox Enterprises that includes The Atlanta Journal-Constitution.

In his new role, Hoffman will be one of three executive vice presidents, overseeing a number of radio, television and newspaper properties.

Hoffman will continue to be a " ‘champion' for television to ensure its perspective and expertise is included in corporate decisions," according to CMG. Hoffman also coordinates syndicated programming for television stations and oversees the Cox Washington Television Bureau.

Hoffman joined Cox in 1979 as an account representative at the television advertising representation firm TeleRep. He has held a variety of positions at Cox, including vice president and general manager of WFTV in Orlando, national sales manager at WPXI-TV in Pittsburgh, and local and national sales manager of WCCO-TV in Minneapolis.

At WSB-TV, Hoffman will be succeeded by Tim McVay, who was previously vice president and general manager of CMG's KTVU-TV in Oakland, Calif. McVay has spent his entire 32-year television career at Cox, holding positions at Cox television stations in Atlanta, Dayton, Ohio, Oakland and Pittsburgh. McVay will step into his new position July 7.

About the Author

Keep Reading

Delta Air Lines employees work the ticket counter in the domestic terminal at Hartsfield-Jackson Atlanta International Airport on Tuesday, Oct. 5, 2021. (Hyosub Shin/AJC)

Credit: HYOSUB SHIN / AJC

Featured

Braves first baseman Matt Olson (left) is greeted by Ronald Acuña Jr. after batting during the MLB Home Run Derby as part of the All-Star Game festivities on Monday, July 14, 2025, at Truist Park in Atlanta. (Jason Getz/AJC)

Credit: Jason Getz/AJC