Only sell valuable stuff
Yes, you're trying to profit by selling stuff you don't want, but you want to make sure there are some potential buyers who will disagree with you. Start by perusing eBay's own list of what's selling well.
Understand the fees
While it's easy to enter the world of eBay sellers, sales involve fees and you'd do well to balance them against earnings, according to NLA, which offers an eBay fee calculator that allows you to compare which listing formats and categories have the lowest fees, and how much each listing upgrade will deduct from your bottom line.
Avoid the scams
You might be surprised to learn that plenty of the scams that surround eBay sales affect sellers. "Many of the scams take advantage of sellers not knowing all the rules for safe trading on eBay," NLA said. "It is very important for a seller to completely understand PayPal's seller protection program." One scam involves a buyer using PayPal, waiting for the item to be delivered and then opening a dispute with PayPal if you didn't check "delivery confirmation."
If you don't use PayPal's "signature confirmation" option to sell higher-priced goods on eBay, a scammer might open a dispute with PayPal claiming the item wasn't received. "Unable to show proof of delivery, PayPal takes the funds out of the seller's account and returns it to the scammer," NLA noted. The blog outlines other potential scams and ways to avoid them, including credit card chargeback, fake money order and "you have been chosen to sell our products" scams.
Optimize your title
Your title, not the item description, drives search results. Include critical keywords, using a search of keywords for similar completed listings to guide you. Try to include the same keywords as the listings that sold for the highest price. Avoid words like "look" or "incredible" in your title, advised NLA, since no one uses those words to search. If you have a few words leftover in your title, consider adding a common misspelling of the primary keyword to catch the eye both of bad spellers and bargain hunters who search using commonly misspelled listings.
Emma Drew, who blogs about money on EmmaDrew.info, said you should include terms you would use when searching for something on eBay. (Be sure to check out her "10 weird things that actually sold on eBay" post each month.)
Spell it right
Most people can't find listings with the primary keyword spelled wrong. That means fewer bidders.
Take great photos
A picture may not be worth the proverbial thousand words on eBay, but it's pretty close. eBay itself recommends these tactics in its section on taking great pictures:
- Use a plain, uncluttered backdrop to draw attention to your item.
- Turn off the flash, instead using diffused lighting to prevent shadows and reflections.
- Use a tripod to prevent softness and blur.
- Fill the frame with the item.
- Capture all angles, details and blemishes.
- Show the scale.
- Don't use props.
- For fashion items, use a model, dress form or mannequin so buyers can see fit.
- Shoot shoes from different angles so buyers can see the front, top, sides and bottom.
List on Thursday nights
It is common knowledge that eBay auctions ending on Sunday evening are the most profitable and popular, noted Drew, and listing for 10 days on a Thursday gives you two Sunday nights.
Allow international buyers
"Every bid counts, even if it comes from the other side of the world," according to NLA. "Odds are they won't win the auction, so why not let them bid?" If an international buyer does win your auction, you are able to charge a separate handling fee to compensate for your time filling out the customs form. You'll also want to make it a policy to insure all international packages.
Don't try to profit from shipping charges
If your shipping rates are unreasonable, most buyers will be on to you in a flash, according to NLA. "People know that they are being ripped off and they will leave your auction and not return. Charge a reasonable handling fee."
Resist the urge to end an auction early
If someone e-mails you with an offer that requires you to end your auction early, don't take it, NLA urged. Even the best early offers are usually just a fraction of what your item is really worth.