Coca-Cola and UPS once again made Fortune magazine's Top 50 list of most admired companies, with both Atlanta-based businesses moving up a spot or two in the 2012 standings.

Coke ranked No. 4, up from No.6 in 2011, while UPS moved from No. 30 to No. 29 in this year's survey. Both were No. 1 in their categories -- beverages and delivery.

No. 1 honors went to consumer electronics giant Apple, a spot the company also held in 2011. Fellow electronics companies Google and Amazon were Nos. 2 and 3 respectively.

Fortune said to get the results, it asked businesspeople to vote for companies they admired most from any industry.

Delta Air Lines, which was No. 1 last year in the airline category, dropped to 4th for 2012. United Continental Holdings grabbed the top spot.

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Postcard depicting the predecessor to Hartsfield-Jackson Atlanta International Airport: Candler Field, c. 1927. The city signed a lease with Asa Candler to open the airfield in 1925. (Kenan Research Center at the Atlanta History Center)

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Managing Partner at Atlantica Properties, Darion Dunn (center) talks with Atlanta Mayor Andre Dickens during a tour following the ribbon cutting of Waterworks Village as part of the third phase of the city’s Rapid Housing Initiative on Wednesday, Dec. 3, 2025.
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Credit: Miguel Martinez-Jimenez