Coca-Cola unveils new vault for secret formula

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Dec. 8, 2011 - Atlanta - Gov. Nathan Deal and Mayor Kasim Reed (left) are led into the exhibit by Coca Cola Chief Executive Officer Muhtar Kent (right).

Dec. 8, 2011 - Atlanta - With great fanfare, Coca Cola Chief Executive Officer Muhtar Kent announces that Coke's secret formula has been moved to the World of Coke.

Dec. 8, 2011 - Atlanta - Mayor Kasim Reed (left) and Gov. Nathan Deal are the first to enter the vault chamber where the formula is now purportedly kept. In a ceremony with videos, singers and top state and local officials, including Gov. Nathan Deal and Mayor Kasim Reed, Coca Cola Chief Executive Officer Muhtar Kent Thursday unveiled the vault now holding the 125-year-old formula.

Dec. 8, 2011 - Atlanta - The vault where the formula is purported to be kept appears to have many security features. Coca-Cola's secret formula found a new home at the World of Coca-Cola after being housed at SunTrust since 1925.

Dec. 8, 2011 - Atlanta - Gov. Nathan Deal and Mayor Kasim Reed (far right) are led into the exhibit by Coca Cola Chief Executive Officer Muhtar Kent (center). Coca-Cola's secret formula has found a new home at the World of Coca-Cola.

Dec. 8, 2011 - Atlanta - After a door lifted out of the way, the entrance to the exhibit where the formula is not kept is opened with fog and a chorus singing. Gov. Nathan Deal and Mayor Kasim Reed (left) applaud with Coca Cola Chief Executive Officer Muhtar Kent (right).

The vault containing the secret formula will be visible to the public in a permanent exhibit titled "The Vault of the Secret Formula," opening at the World of Coca-Cola. The formula had been housed at SunTrust since 1925.

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Dec. 8, 2011 - Atlanta - Gov. Nathan Deal and Mayor Kasim Reed (left) are led into the exhibit by Coca Cola Chief Executive Officer Muhtar Kent (right).

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