Atlanta-based Coca-Cola Co. is getting set to unveil new Super Bowl commercials for the media this week.

The AJC is told the ads will be presented as part of a broader marketing program designed to invite people to help Boys & Girls Clubs of America.

On Wednesday, Katie Bayne, Coca-Cola's chief marketing officer, is scheduled to discuss the company's commercials and a "special online partnership" with Facebook.

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A man makes a phone call in front of a train during Tracks of Hope, an event hosted by Norfolk Southern in support of Hope Atlanta, in Forest Park, Thursday, Nov. 13, 2025. Norfolk Southern opened its executive vintage business train, typically reserved for company leadership and dignitaries, to the public in support of Hope Atlanta. (Abbey Cutrer/AJC)

Credit: abbey.cutrer@ajc.com

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Rose Scott signals as "Closer Look" goes on the air in the WABE studio. An Atlanta resident left WABE a $3 million donation, a boost after WABE lost $1.9 million in annual funding from the Corporation of Public Broadcasting. (Ben Gray for the AJC 2023)

Credit: Ben Gray