Atlanta-based Coca-Cola Co. is getting set to unveil new Super Bowl commercials for the media this week.

The AJC is told the ads will be presented as part of a broader marketing program designed to invite people to help Boys & Girls Clubs of America.

On Wednesday, Katie Bayne, Coca-Cola's chief marketing officer, is scheduled to discuss the company's commercials and a "special online partnership" with Facebook.

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Georgia and Florida wildlife officials work to disentangle right whale No. 5217, called Division, off St. Simons Island on Dec. 4. (Courtesy o Clearwater Marine Aquarium Research Institute)

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Students line up after school for school buses at Sequoyah Middle School in Doraville on Wednesday, Dec. 10, 2025. The school’s principal told teachers not to talk to students about ICE, and teachers and activists are pushing back. (Arvin Temkar/AJC)

Credit: arvin.temkar@ajc.com