Atlanta-based Coca-Cola Co. is getting set to unveil new Super Bowl commercials for the media this week.

The AJC is told the ads will be presented as part of a broader marketing program designed to invite people to help Boys & Girls Clubs of America.

On Wednesday, Katie Bayne, Coca-Cola's chief marketing officer, is scheduled to discuss the company's commercials and a "special online partnership" with Facebook.

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Georgia and Florida wildlife officials work to disentangle right whale No. 5217, called Division, off St. Simons Island on Dec. 4. (Courtesy o Clearwater Marine Aquarium Research Institute)

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Waymo autonomous vehicles operate across 65 square miles inside I-285 and have been involved in six incidents with Atlanta Public School buses since May. Waymo issued a recall because of their cars briefly stopping or slowing down before continuing forward while a bus was stopped and flashing its lights. (Courtesy of Atlanta Public Schools)

Credit: Courtesy of Atlanta Public Schools