Atlanta-based Coca-Cola Co. is getting set to unveil new Super Bowl commercials for the media this week.

The AJC is told the ads will be presented as part of a broader marketing program designed to invite people to help Boys & Girls Clubs of America.

On Wednesday, Katie Bayne, Coca-Cola's chief marketing officer, is scheduled to discuss the company's commercials and a "special online partnership" with Facebook.

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Aerial photograph shows construction of Centennial Yards in downtown Atlanta on Thursday, Dec. 4, 2025. (Hyosub Shin/AJC)

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A MARTA operator is seen inside the control room of one of the new MARTA trains during the unveiling of these trains on Thursday, Jan. 30, 2025. (Miguel Martinez/AJC)

Credit: Miguel Martinez-Jimenez