Atlanta-based Coca-Cola Co. is getting set to unveil new Super Bowl commercials for the media this week.

The AJC is told the ads will be presented as part of a broader marketing program designed to invite people to help Boys & Girls Clubs of America.

On Wednesday, Katie Bayne, Coca-Cola's chief marketing officer, is scheduled to discuss the company's commercials and a "special online partnership" with Facebook.

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A line of passengers waits at the Frontier Airlines ticketing counter at Hartsfield-Jackson Atlanta International Airport on Friday, Nov. 21, 2025. (Ben Hendren for the AJC)

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