Atlanta-based Coca-Cola Co. is getting set to unveil new Super Bowl commercials for the media this week.

The AJC is told the ads will be presented as part of a broader marketing program designed to invite people to help Boys & Girls Clubs of America.

On Wednesday, Katie Bayne, Coca-Cola's chief marketing officer, is scheduled to discuss the company's commercials and a "special online partnership" with Facebook.

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People gather for the topping out ceremony for the 1072 W Peachtree St. building in Atlanta on Friday, November 7, 2025. The mixed-use tower will be Atlanta’s fifth tallest building. (Arvin Temkar/AJC)

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Fulton County Sheriff Patrick Labat gives a tour of Fulton County Jail in  2023. (Natrice Miller/AJC 2023)

Credit: Natrice Miller/AJC