Atlanta-based Coca-Cola Co. is getting set to unveil new Super Bowl commercials for the media this week.

The AJC is told the ads will be presented as part of a broader marketing program designed to invite people to help Boys & Girls Clubs of America.

On Wednesday, Katie Bayne, Coca-Cola's chief marketing officer, is scheduled to discuss the company's commercials and a "special online partnership" with Facebook.

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This is an aerial rendering of the first phase of the Stitch in downtown Atlanta. It was unveiled Wednesday, Oct. 22, 2025, during the inaugural Downtown Day hosted by Central Atlanta Progress and the Atlanta Downtown Improvement District. (Courtesy of Atlanta Downtown Improvement District)

Credit: Courtesy of Atlanta Downtown Improvement District

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(Photo Illustration: Philip Robibero | Sources: Hyosub Shin for the AJC, Unsplash)

Credit: Philip Robibero / AJC