Coca-Cola to sell not-from-concentrate Minute Maid orange juice

Coca-Cola's Minute Maid juice brand is getting back into the not-from-concentrate business, about three decades after it first tried.

This month, three varieties of "Minute Maid Pure Squeezed" orange juice are hitting stores, along with a "light orange juice beverage" that contains 42 percent orange juice. The drinks are sold in 59-ounce bottles, instead of the half-gallon carton that Minute Maid typically uses.

"What consumers have told us is, they're looking for a not-from-concentrate orange juice from Minute Maid," said Charles Torrey, vice president of the Minute Maid trademark. "There are many, many consumers who are perfectly happy and enjoy our current product line. That being said, consumers kind of segment themselves. There's a segment of consumers who have an affinity for the not-from-concentrate."