Coca-Cola Life debuts at The Fresh Market

Grocer The Fresh Market said on Monday that Coca-Cola’s new lower-calorie soda Coca-Cola Life has hit shelves in select locations of the chain’s stores in Georgia, Florida, North Carolina and South Carolina.

Based in Greensboro, N.C., The Fresh Market is the exclusive retail partner for the launch of the beverage through mid-October, the company said Monday. Metro locations include stores in Alpharetta, Atlanta, Dunwoody, Marietta, Peachtree City and Suwanee, in addition to other locations around the state, like Athens, Macon and Columbus.

“As a specialty grocer with a focus on providing fresh, high-quality products, we believe our shoppers will enjoy this great-tasting, lower-calorie cola sweetened from natural origins,” said Karen Stout, vice president of non perishables and private label at The Fresh Market.

Coca-Cola Life, introduced in 2013 in Argentina and Chile, ditches high fructose corn syrup for sugar and the sweetener stevia. It’s Atlanta-based Coke’s way to attract consumers who want the full-bodied taste of regular Coke without all the calories. A 330-ml can of Coca-Cola Life, for instance, contains 89 calories. A similar size can of regular Coke has around 140 calories.

Pepsi introduced a similar product, Pepsi Next, in 2012. Coke will distribute Coca-Cola Life nationwide in October.