Cadbury Creme Egg sales plummet in the U.K. after recipe change
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Last year, Cadbury Creme Eggs shocked consumers in the United Kingdom when it announced the company would begin producing the popular chocolate sweets with a new recipe.
The result? More than $8 million in a decline of sales.
According to Buzzfeed, sales of filled Creme Eggs fell 7 percent and shell eggs fell 11 percent in the U.K.
Mondelez International, part of Kraft Foods and owner of Cadbury products, made the change from Cadbury's Dairy Milk shell to a chocolate coating made of standard cocoa mix chocolate in January 2015. The alternative was said to be cheaper and sweeter.
He continued: "We have always used a range of milk chocolate blends for different products."
Kraft purchased Cadbury in 2010 and created Mondelez in 2012. The snack giant placed brands like Cadbury, Triscuit and Oreo under Mondelez' management.
"None of the changes made in the U.K. are affecting the eggs in the U.S.," Anna Lingeris, a spokeswoman for the Hershey Company, which makes Creme Eggs for the U.S., told The Huffington Post.
Creme Eggs sold in the U.S. have always been made of the ingredients that made their way to the products in the U.K. last year.
According to Lingeris, Americans just aren't into Dairy Milk.
