Braves’ new stadium to be named SunTrust Park

The Atlanta Braves have announced the name of its new baseball stadium: SunTrust Park.

Atlanta-based SunTrust and the Braves announced a naming rights deal as part of the official ground breaking ceremony today at the stadium site near Cumberland Mall. It is announced as a 25-year sponsorship deal.

“This is a once-in-a-generation opportunity to partner with a great organization that shares our values for winning and serving the community,” SunTrust Chairman and CEO William H. Rogers, Jr. said in the release. “This partnership provides SunTrust increased visibility on a regional and national level through a truly unique mixed-use development that will attract fans and visitors throughout the year. Importantly, it will help us reach more people as we fulfill our bank’s purpose of lighting the way to financial well-being.”