Breaking: TRAFFIC ALERT: Major crash causing serious delays on I-285 East in DeKalb
Business
Business

Atlanta-based ad-targeting firm gets $70 million

By Matt Kempner
Oct 29, 2014

Cardlytics, an Atlanta company that targets ads based on consumers’ recent buying behaviors, said it has closed on a $70 million round of financing. That puts the company’s total funding from venture firms at $170 million. The latest round was led by Discovery Capital, which will get an appointment to the Cardlytics board. In addition, Tony Weisman, the chief executive of DigitasLBi, North America, also joined the board.

Cardlytics partners with banks to use purchase information to aim ads, letting advertisers know where customers shop. The company says personally identifiable information never leaves the banks.

About the Author

Matt Kempner is an award-winning journalist who seeks out intriguing twists about people and subjects beyond what the AJC might typically cover. A former columnist and editor, his past assignments have included business investigations, energy, the economy, entrepreneurs, big business, consumer spending, politics, government and the environment.

Follow Matt Kempner on facebookFollow Matt Kempner on twitter
More Stories

Keep Reading

Travelers are seen checking in at the Delta South Terminal at Hartsfield-Jackson Atlanta International Airport. Friday is expected to be one of the busiest Thanksgiving season travel days at the airport. (Miguel Martinez/AJC file)

Credit: Miguel Martinez-Jimenez

The busiest days at the Atlanta airport this Thanksgiving

Airport officials expect more than 4 million passengers to travel through the world’s busiest airport between Friday, Nov. 21, and Tuesday, Dec. 2.

1h ago

Travel back to ‘normal’ this weekend if government reopens, Delta CEO says

Delta Air Lines CEO Ed Bastian also told CNBC that Thanksgiving’s busy travel season should also be fine. “Bookings look good.”

Norfolk Southern sale puts major Atlanta philanthropic force in question

For metro Atlanta philanthropic causes that enjoy Norfolk Southern's support, there are unanswered questions about how committed the company will be after it is acquired.

The Latest

Older model used vehicles for sale at an independent dealership in Chattanooga, Tennessee, on Nov. 11, 2023. Photo courtesy of Chris Hardesty.

Credit: Special

Beyond the odometer: What matters most in a used car

Why your car’s safety tech needs maintenance, too

OPINION

Saying goodbye to the Porsche 718 Cayman — for now

Featured

Lt. Gov. Burt Jones — pictured at an August rally in Peachtree City that also featured Vice President JD Vance — appears to have scored another legal victory over gubernatorial rival Attorney General Chris Carr in their battle over campaign finance issues. (Arvin Temkar/AJC 2025)

Credit: Arvin Temkar / AJC

Lt. Gov. Burt Jones scores another victory over use of campaign cash

Lt. Gov. Burt Jones appears to have scored another victory over Attorney General Chris Carr as the Republican gubernatorial candidates battle over campaign finance issues.

Falcons QB Michael Penix Jr.’s season is over; needs surgery to repair ACL

Michael Penix Jr., whom the Falcons hoped was their quarterback of the future, will undergo season-ending surgery to repair a partially torn ACL in his left knee.

Typewriter Tom fuels a growing interest in analog writing devices

Roswell's Tom Rehkopf owns about 1,000 typewriters, which he tinkers with at his workshop and happily shares with fellow aficionados, curious youngsters and even Tom Hanks.