Breaking: Atlanta among airports where FAA will cut flights due to shutdown
Georgia Entertainment Scene
Georgia Entertainment Scene

Cartersville Budweiser plant focal point of 2018 Super Bowl ad

By
Jan 26, 2018

Posted Friday, January 26, 2018 by RODNEY HO/rho@ajc.com on his AJC Radio & TV Talk blog

Budweiser, the king of Super Bowl advertisers for decades, is giving the Cartersville Bud brewery the spotlight in an upcoming ad that will air during the big game.

In a re-enactment shot last November, the ad features Cartersville brewery general manager Kevin Fahrenkrog waking up in the middle of the night to news of an impending disastrous storm. He kisses his wife Cathy and drives to the plant. He directs his staff to stop beer canning and switches over to water. While employees work their magic, Skylar Grey sings a cover of Ben E. King's classic tune "Stand By Me."

As a truck leaves the plant, the words "TEXAS," "FLORIDA," "PUERTO RICO" and "CALIFORNIA," all references to recent disasters. It closes with a can of Bud with the word "America" on it and the lines "Whenever You Need Us... We'll Stand By You."

ExploreRead how the ad came to be here on MyAJC.

About the Author

Rodney Ho writes about entertainment for The Atlanta Journal-Constitution including TV, radio, film, comedy and all things in between. A native New Yorker, he has covered education at The Virginian-Pilot, small business for The Wall Street Journal and a host of beats at the AJC over 20-plus years. He loves tennis, pop culture & seeing live events.

Follow Rodney Ho on facebookFollow Rodney Ho on twitter
More Stories

Keep Reading

Director, writer and producer Tommy Dorfman — an Atlanta native — talks to lead actor Corey Fogelmanis while filming Dorfman's film "I Wish You All the Best." (Courtesy of Lionsgate)

Credit: LIONSGATE

Trans ‘13 Reasons Why’ actor says watching film she wrote is act of protest

Atlanta native Tommy Dorfman writes, directs and produces her first movie, “I Wish You All the Best,” a drama about a nonbinary teen.

Fox 5 alum Randy Travis on his city council win: ‘Better than any Emmy’

Randy Travis, an award-winning Fox 5 investigative reporter who took a buyout last year, swamped an incumbent to win a seat on the Lawrenceville city council Tuesday.

Spelman grad trades jokes with Tracy Morgan on Paramount+ comedy ‘Crutch’

Adrianna Mitchell, who grew up in metro Atlanta and graduated from Spelman College, is a co-star on the new Paramount+ sitcom "Crutch" starring Tracy Morgan.

The Latest

ajc.com

What movies made in Georgia have made the most money since 2008?

‘Ride Along’ producer Will Packer promotes ‘healthy arrogance’ in new book

Check out three new reality shows with Atlanta ties

Featured

Public Service Commission candidate Peter Hubbard gets a hug from Brionté McCorkle, executive director of Georgia Conservation Voters, during an election-night party in Southwest Atlanta on Tuesday, Nov. 4, 2025.  (Ben Gray for the AJC)

Credit: Ben Gray for the AJC

‘Landslide’ PSC sweep jolts Georgia Democrats ahead of 2026 midterms

Georgia Democrats put Republicans 'on notice' ahead of 2026 midterms with Public Service Commission wins.

Atlanta traffic patterns are changing, report says. How it impacts your drive.

A recent study from Texas A&M University backs up what we're all seeing: Roads are clogged all day long, and by some metrics, traffic is busier than in 2019.

Mrs. America isn’t afraid to get her hands dirty

From beauty queen to cricket farmer to grief coach, Buford resident Paige Ewing keeps it real. She is the 2025 Mrs. America, and in January she will compete for Mrs. World.