Before he came to Georgia Tech, athletic director Todd Stansbury was at Oregon State for a total of 10 years, one as athletic director and nine as executive associate AD. In his first job, he was part of the school’s collaboration with Nike to help rebrand the athletic department, creating a new look that covered uniforms, logo, color scheme and fonts.
It’s that relationship that leads a sports marketing expert to believe that the Swoosh is in Tech’s future as Stansbury negotiates an apparel deal for the athletic department to replace its expiring partnership with Russell Athletic.
“I would be very surprised if Georgia Tech doesn’t go with Nike,” said Jonathan Jensen, an assistant professor of sports administration at the University of North Carolina.
Read the complete story on myajc.
Support real journalism. Support local journalism. Subscribe to The Atlanta Journal-Constitution today. See offers.
Your subscription to the Atlanta Journal-Constitution funds in-depth reporting and investigations that keep you informed. Thank you for supporting real journalism.
Download the new AJC app. More local news, more breaking news and in-depth journalism. AJC.com. Atlanta. News. Now.
Download the new AJC app. More local news, more breaking news and in-depth journalism. AJC.com. Atlanta. News. Now.
With the largest team in the state, the AJC reports what’s really going on with your tax dollars and your elected officials. Subscribe today. Visit the AJC's Georgia Navigator for the latest in Georgia politics.
Your subscription to The Atlanta Journal-Constitution funds in-depth reporting and investigations that keep you informed. Thank you for supporting real journalism. Visit the AJC's Georgia Navigator for the latest in Georgia politics.
