Before he came to Georgia Tech, athletic director Todd Stansbury was at Oregon State for a total of 10 years, one as athletic director and nine as executive associate AD. In his first job, he was part of the school’s collaboration with Nike to help rebrand the athletic department, creating a new look that covered uniforms, logo, color scheme and fonts.
It’s that relationship that leads a sports marketing expert to believe that the Swoosh is in Tech’s future as Stansbury negotiates an apparel deal for the athletic department to replace its expiring partnership with Russell Athletic.
“I would be very surprised if Georgia Tech doesn’t go with Nike,” said Jonathan Jensen, an assistant professor of sports administration at the University of North Carolina.
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