Over the weekend, Netflix unveiled an ad that spotlighted African-American creators.
Dubbed “A Great Day in Hollywood,” it featured 47 black writers, showrunners, actors and producers, who work directly with the streaming service. It debuted during the BET Awards on Sunday.
Among the influencers were a few with strong local ties.
The director, Lacey Duke, is originally from Toronto but currently resides in Atlanta. She called the day of filming “a magical couple of hours.”
Spike Lee, the creator of the film-turned-series “She’s Gotta Have It,” was a part of the project, too. The Atlanta-born artist was joined by fellow Atlantan Logan Browning, the star of “Dear White People.”
Priah Ferguson and Caleb McLaughlin of “Stranger Things,” which films in ATL, were also featured.
In fact, McLaughlin had a prominent role. He narrated the one-minute promo, which included individual shots of other influencers such as Ava DuVernay, Lena Waithe and Laverne Cox.
“We’re not a genre, because there’s no one way to be black. We’re writing while black. Nuanced and complex. Resilient and strong,” he said in the ad. “This is not a moment. This is a movement. We are strong black leads. Today is a great day in Hollywood.”
The Netflix campaign was inspired by the famed 1958 photo titled “A Great Day in Harlem” featuring 57 jazz legends. The commercial is in support of the platform’s Strong Black Lead, an initiative that is “committed to original black content.”
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