Reality TV star Kim Kardashian West is receiving backlash online for promoting an appetite suppressant on her Instagram account.
The sponsored post, which has since been deleted, advertised Flat Tummy Co.'s appetite suppressant lollipops, which the 37-year-old called "literally unreal."
In response to the post, "The Good Place" actress Jameela Jamil shared screenshots of West, calling her a "terrible and toxic influence on young girls."
MAYBE don’t take appetite suppressors and eat enough to fuel your BRAIN and work hard and be successful. And to play with your kids. And to have fun with your friends. And to have something to say about your life at the end, other than “I had a flat stomach.” 🤯 pic.twitter.com/XsBM3aFtAQ
— Jameela Jamil (@jameelajamil) May 16, 2018
She wasn't the only one to criticize the promotional post.
Eating disorders are a very real issue for a lot of young people and to see Kim Kardashian actively encouraging her fans to develop an unhealthy relationship with food is terrifying and gravely concerning. pic.twitter.com/hhFYBbm8hL
— Dr. Liam Hackett (@DiageoLiam) May 16, 2018
Kim Kardashian promoting appetite suppressants. Does she have absolutely no shame? This is incredibly damaging and dangerous. pic.twitter.com/thFTNoCjYA
— Em Sheldon (@emshelx) May 16, 2018
The 35-calorie lollipops contain "a clinically proven safe active ingredient extracted from natural plants" known as Satiereal, according to Flat Tummy Co. Satiereal's website states the ingredient is derived from the Crocus Sativus plant and is a patented saffron extract.
“There is some evidence that the active ingredient, Satiereal, may help to curb cravings,” Katherine Brooking, co-founder of nutrition website Appetite for Health told Women's Health. She added that the lollipops, when taken directed by overall healthy people, aren't necessarily harmful.
But Beth Warren, founder of Beth Warren Nutrition said she's "always strongly hesitant to recommend supplements of this kind which do not have credible evidence to support its effects, where side effects or interactions with various medical conditions and medications aren’t clearly identified and publicized."
According to Women's Health, supplements aren't closely monitored and regulated by the Food and Drug Administration, so there's no surefire way of knowing how safe they really are in the long run.