Delta debuts new ads with "Tell the world" TV spot

Delta Air Lines has launched a new round of advertising with commercials that debuted during the Grammy awards Monday night.

The commercials "represent a departure from traditional advertising" focused on planes and employees, according to Delta senior vice president of marketing Tim Mapes, to capture the emotion of different experiences.

The new TV spot called "Tell the World" aired in Atlanta, Los Angeles, New York and Seattle during the Grammy broadcast and will run through the first half of 2016, according to Delta.