Business
Business

Delta debuts new ads with "Tell the world" TV spot

A frame from Delta's new commercial in its "Tell the World" campaign. Source: Delta

Credit: Kelly Yamanouchi

Credit: Kelly Yamanouchi

A frame from Delta's new commercial in its "Tell the World" campaign. Source: Delta
By
Feb 17, 2016

Delta Air Lines has launched a new round of advertising with commercials that debuted during the Grammy awards Monday night.

The commercials "represent a departure from traditional advertising" focused on planes and employees, according to Delta senior vice president of marketing Tim Mapes, to capture the emotion of different experiences.

The new TV spot called "Tell the World" aired in Atlanta, Los Angeles, New York and Seattle during the Grammy broadcast and will run through the first half of 2016, according to Delta.

A frame from Delta's new commercial in its "Tell the World" campaign. Source: Delta

Credit: Kelly Yamanouchi

icon to expand image

Credit: Kelly Yamanouchi

About the Author

As business team lead, Kelly Yamanouchi edits and writes business stories. She graduated from Harvard and has a master's degree from Northwestern.

Follow Kelly Yamanouchi on facebookFollow Kelly Yamanouchi on twitter
More Stories

Keep Reading

Philip Robibero/AJC

Credit: Philip Robibero/AJC

Atlanta was primed for the data center boom. All it took was a spark.

As tech giants look to invest hundreds of billions, if not trillions, into the AI revolution, data centers’ influence on Georgians' lives could soon shift into overdrive.

As data centers grow larger, so does pushback across Georgia

Battles are playing out across the Atlanta region as data center projects become as common as kudzu.

Data Center Alley has lessons to teach. Is metro Atlanta listening?

Northern Virginia has spent more than a decade unchallenged as the country’s top data center market. But Atlanta has recently risen as a contender.

The Latest

2025 Nissan Kicks. (Courtesy of Nissan)

Credit: Courtesy of Nissan

OPINION

How to find car deals in times of tariffs

DATA SURGE

Data centers need a lot more juice. Georgia consumers fear being squeezed.

Volvo marks 70th anniversary in the U.S.

Featured

In 2022, Georgia Power projected its winter peak electricity demand would grow by about 400 megawatts by 2031. Since then, Georgia has experienced a boom of data centers, which require a large load of electricty to run, and Georgia Power's recent forecast shows peak demand growing by 20 times the 400-megawatt estimate from just three years ago. (Illustration by Philip Robibero/AJC)

Credit: Illustration: Philip Robibero / AJC

DATA SURGE

Data centers need a lot more juice. Georgia consumers fear being squeezed.

Data centers, utilities and regulators in Georgia have pledged that facilities will pay their fair share of the infrastructure costs they incur. Not everyone is so sure.

Regional approach needed to ‘eliminate’ homelessness, officials say

Metro Atlanta once had a regional approach to homelessness in the 1990s, but it collapsed when elected leadership did a poor job of collaborating.

RFK Jr. visits Stone Mountain restaurant, and a server gets burned by politics

When Robert F. Kennedy Jr. visited a Stone Mountain restaurant Aug. 11, a server got a picture and posted it to Facebook. She wasn't prepared for what came next.