Please, don’t call Atlanta airport the ‘b’ word

Hartsfield-Jackson International Airport is having a marketing moment, a self-reflective one. And in that moment, it has concluded travelers have been turned off by its favorite brag: "the world's busiest airport."

If you could pick a word that would entice you to use a particular airport, would it be “busiest”?

Nah.

Check out what phrase the airport's marketers do think you'll like (though it makes me think of a worn-out road), in my latest Unofficial Business column on myAJC.com, where you'll also see what travelers came up with when I asked what word best fits Hartsfield-Jackson.

About the Author

Why Atlanta airport security lines are so long right now

A live look at estimated security wait times at the world’s busiest airport

6m ago

RaceTrac spent millions to buy sandwich chain Potbelly. What comes next?

Many convenience store operators have expanded into food service, but don't expect sandwich shops at all RaceTracs.

37m ago

Carter’s to cut 150 stores, 300 office jobs. Tariffs are a big reason why.

Atlanta-based children’s apparel maker Carter’s plans to cut 300 jobs, or 15% of its office workforce, as the company contends with cost increases from new tariffs.

1h ago

The Latest

Credit: Matt Degen / Cox Automotive

OPINION

2026 Nissan Leaf: Simple to live with and priced right

Stellantis car parts facility planned for Georgia could mean quicker repairs

Why are Subarus so popular?

Featured

Credit: Ben Hendren

Metro Atlantans sour on housing affordability, pessimism is growing, poll says

The economy ranked as the top issue facing metro Atlanta last year, supplanting crime for the number one spot. This is the first year housing affordability has been an option.

DeKalb schools superintendent pleads not guilty to federal charges

Devon Horton has resigned from his role as DeKalb County superintendent, He has pleaded not guilty to federal charges stemming from his previous job in Illinois.

See video police say shows ex-PSC candidate Durand take Georgia Power secrets

Patty Durand has long criticized Georgia Power for concealing information under the cloak of trade secret about various initiatives and requests of state regulators.