Business
Business

Please, don’t call Atlanta airport the ‘b’ word

ajc.com
By Matt Kempner
March 11, 2016

Hartsfield-Jackson International Airport is having a marketing moment, a self-reflective one. And in that moment, it has concluded travelers have been turned off by its favorite brag: "the world's busiest airport."

If you could pick a word that would entice you to use a particular airport, would it be “busiest”?

Nah.

Check out what phrase the airport's marketers do think you'll like (though it makes me think of a worn-out road), in my latest Unofficial Business column on myAJC.com, where you'll also see what travelers came up with when I asked what word best fits Hartsfield-Jackson.

About the Author

Matt Kempner is an award-winning journalist who seeks out intriguing twists about people and subjects beyond what the AJC might typically cover. A former columnist and editor, his past assignments have included business investigations, energy, the economy, entrepreneurs, big business, consumer spending, politics, government and the environment.

Follow Matt Kempner on facebookFollow Matt Kempner on twitter
More Stories

Keep Reading

(Illustration: Philip Robibero / AJC)

Credit: Philip Robibero / AJC

6 ways AI can upgrade your holiday shopping this season

Shoppers are turning to AI tools like ChatGPT, Gemini, Claude and Perplexity to research products, compare prices and more.

Have you thought about how AI will change cybersecurity? You should.

Some Atlantans and companies are dabbling in AI, while others have fully embraced it. But with any fast-changing technology promising opportunity, there’s a dark side.

Hyundai suppliers fined after forklift death at Georgia EV factory site

Three companies affiliated with Hyundai’s Metaplant campus near Savannah have been fined for safety violations that allegedly contributed to a worker’s gruesome death.

The Latest

The 2025 Navigator is the flagship vehicle of the Lincoln brand. (Tyler Gourley/Lincoln/TNS)

Credit: TNS

In the market for a luxury vehicle? You might reconsider Lincoln.

Beyond the odometer: What matters most in a used car

Why your car’s safety tech needs maintenance, too

Featured

Atlanta art and antiques appraiser and auctioneer Allan Baitcher (right) takes bids during a 2020 auction. Baitcher and his company, Peachtree Antiques, are being sued by a Florida multimillionaire who says he paid them $20 million for fakes. (AJC 2020)

Credit: Phil Skinner / Staff

Atlanta antique appraiser made $20M selling fakes, lawsuit says

An Atlanta art and antique appraiser is being sued by a Florida multimillionaire, who says he spent about $20 million on thousands of fake works.

How an ex-Texan and a university helped change the face of a Georgia city

Mercer University President Bill Underwood is stepping down after two decades at the helm. He's credited with boosting enrollment, resurrecting football and reshaping Macon.

Thanksgiving to bring chilly, dry, overall delightful weather to metro Atlanta

A big drop in temperatures is coming overnight Wednesday, so go ahead and pull out those flannels and blankets.

2h ago