Why SunTrust is gambling on Super Bowl’s final two minutes

A Super Bowl blowout could be bad news for Atlanta-based SunTrust.

The big bank is making a big bet on the game, having spent heavily to air its first national Super Bowl commercial. It's trying to take an approach that's different from some of the game's usual ad fun.

But the 30-second spot is slated to be the last commercial aired in a block that starts at the game’s final two-minute warning. Will we still be watching the game by then? After all, odds makers expect the Carolina Panthers to easily have the game in the bag against the Denver Broncos.

Oddly, SunTrust says it's commercial isn't trying to sell us any product or service. Check out why that is (and see the ad), in the latest Unofficial Business column on myAJC.com.

About the Author

Atlanta’s short-term rentals are starting to fill up for the World Cup

Airbnb is predicting about 6,000 guests will stay with Atlanta hosts during the World Cup, representing about 45,000 guest nights.

Paramount makes hostile bid for Warner Bros., including CNN, Turner networks

Days after Netflix announced its plans to acquire the storied Hollywood institution’s studio and streaming businesses, Paramount has launched an all-cash offer.

Medical company announces expansion in Columbus with 480 jobs

A medical logistics company that makes health care kits announced an expansion plan for its Columbus operations, which will add 480 new jobs to the region.

The Latest