Attendance has fallen sharply for the Gwinnett Braves, a minor league team for the Atlanta Braves. The triple-A team’s general manager, North Johnson, said he’s looking for tactics to reverse the slide at Coolray Field north of Lawrenceville near the Mall of Georgia. MATT KEMPNER / AJC

Dump Braves name? Ga. minor league team considers options

There are two kinds of winning: on the field and in the box office.

The Gwinnett Braves, the Triple-A minor league team of the Atlanta Braves, just snagged a playoff berth. But when it comes to attracting fans to home games near the Mall of Georgia off I-85, the team is hurting so bad that the general manager is considering changing the team’s name.

North Johnson said he’s tried just about everything legal he can think of to get people into the stadium the county built for the team. But attendance is the worst of 30 Triple-A teams in the International and Pacific Coast leagues.

One issue: Some people apparently confuse the team with its major league parent downtown. What name would attract fans?

Checkout one of Johnson’s name ideas and the government help he wants to get some games back on TV, in my latest Unofficial Business column on

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