The Georgia Theatre went up in smoke when fire destroyed the iconic landmark Friday morning. Four fire engines, three ladder trucks, two rescue vehicles, a HAZMAT unit and about 50 firefighters responded to the 6:50 a.m. fire call, according to Chuck Gulley, emergency management coordinator for the Athens-Clarke County Fire Department. Gulley said the fire was under control by 8 a.m. By then, the famous theater at the corner of Lumpkin and Clayton streets in downtown Athens was totally gutted.