Tom Brady won the appeal, but at what cost to his image?

But the research firm's director told NBC: "If anything, Brady's win in court might just make the public even madder at him. When the public believes that someone cheated and they get away with it unscathed, that just increases resentment toward that person."

Compared to a poll by the firm that asked the same question in 2013, public opinion on Brady has flipped. Two years ago, 39 percent of the public had favorable views of Brady -- nearly double the current rate.

But to be fair, Brady's probably not sweating it. He's paid to win football games, not win polls. And he did, after all, just win his fourth ring. And Deflategate isn't exactly affecting his pocketbook.

NBC reports Brady didn't lose a single sponsor following the scandal. (Video via YouTube / uggaustralia)

He also outsold every NFL player in terms of officially licensed merchandise between March and May of this year when the Deflategate scandal was alive and well.

It's not like Brady isn't used to the haters by now. It comes with the territory when you're this good.

For years, polls have shown Brady as either the most hated quarterback in the league or close to it.

One could argue Brady's image is actually improving.

Only four months ago, 47 percent thought of him unfavorably.

Maybe, just maybe, a fifth Super Bowl ring will help Brady fall back into the love, if that kind of thing matters to him. The Patriots kick off their season Thursday against the Pittsburgh Steelers.

This video includes images from Getty Images.