Edgar Antillon and Miguel Jimenez will not offer the discount to anyone else as they mark what the Hispanic owners dubbed "White Appreciation Day."

Their reasoning, according to USA Today, "We have a whole month for black history month. We have a whole month for Hispanic heritage month, so we thought the least we could do was offer one day to appreciate white Americans."

Antillon said the day isn't meant to discriminate, but bring people together, according to KUSA.

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A rendering of the columbarium memorial that is estimated to be completed by next summer or fall in the southeast part of Oakland Cemetery, officials said. (Courtesy of Historic Oakland Foundation)

Credit: Historic Oakland Foundation