RELATED: Super Bowl sponsor Pepsi is painting Coke's Atlanta blue
PHOTOS: Pepsi invades Atlanta ahead of Super Bowl
Pepsi tweeted “Hey @CocaCola thanks for being such gracious hosts for #SBLIII this week. We agree #TogetherIsBeautiful so we’d like to get our founders together for a celebratory cheers to declare a temporary #ColaTruce for the day. See you at @WorldofCocaCola soon!”
Coke, which hadn’t been given advanced notice, apparently played along with its archrival.
“We are going to welcome them with a Coke and a smile,” Coca-Cola spokeswoman Kate Hartman said.
By then the statue had been taken away. On a return run, Pepsi apparently felt like it got the cold shoulder. It tweeted: “Hey @CocaCola we swung by but it looks like you weren’t into having us over today…that doesn’t feel very #TogetherIsBeautiful.”
The hashtag is a reference to a new Coke TV commercial highlighting different animated people coming together. It is slated to air just before Sunday's game.
New York-based PepsiCo is an official Super Bowl sponsor; Atlanta-based Coke isn't. In recent weeks Pepsi unleashed a blue wave of advertising in Coke's Big Red hometown. Coke responded with a football-themed exhibit at the World of Coca-Cola, plans to light up its nearby headquarters in red and funding for free admission for a month at the nearby National Center for Civil and Human Rights.