The Johns Creek city council approved the city's visitor bureau to spend up to $50,000 to measure the feasibility of a performing arts center.
Photo: For the AJC
Photo: For the AJC

Performing arts center coming to Johns Creek? Leaders approve study

A performing arts center could be coming to Johns Creek.

There isn’t a stage with singers and dancers yet, but city leaders are at least going to take a look at if such a center will work in the city in north Fulton County.

Last week, the Johns Creek city council authorized the city’s visitor bureau to spend up to $50,000 on a feasibility study for a multi-use performing arts center in Johns Creek.

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The funds for the study will come from a tourism product development fund the city has that comes from hotel tax. In the past, these funds have been used to fund new tourism projects in Johns Creek.

“Our hope for this study is that the data collected will be a catalyst for the arts community to take a step forward in establishing their home in Johns Creek,” said Shelby Marzen, the visitor bureau’s executive director. “If the study reveals positive findings, this center has the potential to be a home for the already well-established arts community in Johns Creek, as well as become an attraction for visitors and multi-use event and meeting venue in the city.”

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The Cultural Arts Alliance at Johns Creek released a report in July 2017 which contained data reflecting the need for a multi-use arts facility in Johns Creek. According to the report, “11 dance organizations (in Johns Creek) paid $310,500 in rental fees for rehearsal and performance space in 2016. More than 75 percent of those fees went to venue owners outside the City of Johns Creek.”

The visitor bureau has contracted Webb Management Services to conduct the study. The team at Webb will be working closely with the visitor bureau and an appointed committee, representing the arts and business community.

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