Attention, Johns Creek shoppers, the Aldi on Jones Bridge Road will soon reopen after undergoing a two-month revamp.
The grocery store will open Thursday with an increase in easy-to-prepare products and 40 percent more fresh food, said Shaun O'Keefe, a vice president for the grocery chain. Experts say the trend toward more grab-and-go options can be seen even at gas stations.
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The overhaul is part of the company’s $5 billion investment to remodel its current stores and expand from 1,800 to 2,500 locations by the end of 2022, O’Keefe said. Locally, the chain has said it will invest $45 million to update its 34 metro Atlanta stores by the end of 2019.
The German company has had stores in the U.S. since 1976. Its pitch is stores that are smaller — usually 12,000 square feet with four or five aisles — than big-box stores, and carrying many items under Aldi brands.
CEO Jason Hart told Reuters in 2017 that they wanted to expand their in-house brands to cater to "price-sensitive customers." He added that internal studies show Aldi's prices are 21 percent lower than its lowest-price rivals like Walmart stores.
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The Johns Creek location, which has been closed since Feb. 3, will also have more storage for fresh produce, dairy and meat.
Aldi is holding a ribbon-cutting for the refurbished store at 8:45 a.m. Thursday.
The event will include a “golden ticket giveaway” that day to those who visit the store at 10955 Jones Bridge Road. At other metro Atlanta openings, that has meant the chance for a random shopper to win free Aldi produce for a year.
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