Manufacturer set to open Fulton plant after tax breaks denied in N.Y.

L’Oreal is one of the many clients for whom POP Display USA has created retail displays. POP Display is set to open a new facility in East Point.

L’Oreal is one of the many clients for whom POP Display USA has created retail displays. POP Display is set to open a new facility in East Point.

A manufacturer of marketing displays is set to open a new plant in East Point on Tuesday. Pop Displays USA has promised to create 280 new jobs.

Maceo Rogers, East Point’s economic development director, has said there will be 75 to 100 full-time jobs and 200 to 300 part-time workers doing anything from administrative work to manufacturing.

“They will be hiring steadily through the remainder of this calendar year,” East Point spokeswoman Shannon Wiggins said Monday. The business is seasonal and the next production period starts in September, she said.

The company announced the plant in late March — weeks after the government of Yonkers, New York denied any new tax breaks for the business.

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Around the time of the announcement, the Fulton County development authority voted to give Pop Displays a $300,000 Regional Economic Business Assistance (REBA) grant, described on a state website as an “incentive program that is used to help ‘close the deal’ when companies are considering Georgia and another state or country for their location or expansion.” Development authorities are tasked with picking projects that create commerce and jobs.

The business has created displays for L'Oreal and Essie makeup, CVS drugstores, Black & Decker tools and an interactive headphone display in Walmart.

Pop Displays said it planned to spend about $8 million renovating an existing facility at 4045 North Commerce Drive in industrial East Point to make it a 337,000-square-foot building.

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