One of the grandest of Atlanta holiday traditions is undergoing a big change this season.

For the first time in 68 years, the annual lighting of Macy’s Great Tree at Lenox Square will take place on the Sunday before Thanksgiving, Channel 2 Action News reported Tuesday.

Until now, the ceremony was held on Thanksgiving night.

A Macy’s store manager explained that the date change is what customers want, although some shoppers told Channel 2 they liked having the event just where it was on the calendar.

This isn't the first major change to the celebration, however. Just two years ago, Macy's began using an artificial tree (56 feet tall and bearing 45,000 lights) instead of a live one.