As part of the company’s efforts to improve the health and well-being of the communities it serves, Humana announced recently that Atlanta, as well as Charlotte and Houston are now Bold Goal communities, bringing its total to 14 communities.

“Humana’s partnership with the University of Houston is going to significantly help physicians and clinicians address the importance of social determinants of health at an earlier phase in a person’s life and how it plays into population health”

In 2015, Humana announced its Bold Goal, a population health strategy to improve the health of the communities the company serves by 20% by 2020. Humana will be taking its Bold Goal beyond 2020 through an integrated approach designed to encompass community, clinical and business aspects.

Humana reports its Bold Goal learnings and results across specific conditions and social determinants of health, such as loneliness, social isolation and food insecurity. The company uses the Centers for Disease Control and Prevention health-related quality of life measurement known as Healthy Days to report progress. Healthy Days takes into account the whole person by measuring self-reported mentally and physically Unhealthy Days over a 30-day period.

Atlanta represents a unique opportunity for Humana to help individuals improve their physical and behavioral health. Recently, Matthew Moore, Humana South Region Medicare President, spoke to the Atlanta Regional Collaborative for Health Improvement (ARCHI), a growing coalition of public, private and nonprofit organizations committed to improving the Atlanta region’s health. For the first few months, the Humana Atlanta Bold Goal team will focus on building and expanding partnerships with local community organizations as it begins to design its population health strategic approach for the market.

“While Humana has had the privilege of serving our Atlanta members for years, the designation of Atlanta as a Bold Goal community represents a unique opportunity for us to dive into the local communities and address the health issues impacting our members,” said Moore. ”We’re looking forward to working with ARCHI and other local organizations on our journey.”

Information: www.humana.com/boldgoal