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How can Peachtree Corners distinguish itself from other cities?

Peachtree Corners incorporated on July 1, 2012 on land nestled in the western corner of the county.

As a young, four-year old, Peachtree Corners has worked to establish itself with an identity centered around the slogan, “Innovative and Remarkable”. The city actively works to attract new business, enforce city codes, and is well underway on the development of a new Town Center.

The idea for a city-center to include restaurants, retail, performing arts center, town green and townhomes, is the result of a series of studies, workshops and community meetings.

Along with these efforts, discussions are currently underway to build a pedestrian bridge across Peachtree Parkway between the Forum shopping center and future Town Center. Not a simple bridge, but an “iconic landmark”.

According to Mayor Mike Mason, “By building more than just a walkway, we have the opportunity to create a distinctive landmark that will serve the community well for years to come.”

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Lawrenceville has its Historic Gwinnett County Courthouse. Duluth and Suwanee have their own distinctive town centers.

A unique pedestrian bridge could provide Peachtree Corners with a sense of place and identity, and as Community Development Director Diana Wheeler puts it, “There are also economic development benefits to a landmark bridge that would help businesses and strategic marketing.”

Peachtree Corners property owners have a zero millage rate and access to about 6 million SPLOST dollars dedicated to transportation. Mason states, “No additional city taxes will be needed to pay for the pedestrian bridge.”

How do new cities establish their identity? What efforts do you think make a city memorable and desirable?

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