A helicopter is scheduled to bring 160 tons of steel to the top of the 32-story building at 100 Peachtree Street in downtown Atlanta this weekend.
The skyscraper, known for decades as the Equitable Building, is in its final phases of a rooftop signage project that will replace the insurance company's glowing sign with a 174-foot-long digital one. The new LED signs will display the logo for the building's current anchor tenant, Georgia's Own Credit Union, but can change the messaging for special occasions.
Owner Zeller Realty Group is working with international construction giant Skanska to install the sign, which will front Peachtree and Forsyth streets and is expected to debut before Super Bowl LIII in February. The multiple steel deliveries — to be delivered via a Sikorsky S-64 Aircrane helicopter — will prompt the closures to the building, Forsyth garage and surrounding areas on Oct. 27, Oct. 28 and Nov. 3 from about 6 a.m. to 4:30 p.m.
Pedestrian and car traffic will be "very limited, if allowed at all," a press release said. See the closure map here.
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