Gwinnett commissioners recently approved a $73 million contract for expansion and renovation of the Infinite Energy Center. Courtesy Infinite Energy Center
Photo: For the AJC
Photo: For the AJC

Gwinnett’s Infinite Energy Center ditches Pepsi for Coke

Duluth’s Infinite Energy Center has joined the rest of metro Atlanta in ditching Pepsi for hometown beverage company Coca-Cola.

The center, which hosts events from hockey games and concerts to conferences and elections, announced a new long-term partnership with Coca-Cola on Wednesday. Coke will be the exclusive non-alcoholic beverage partner for the center’s three venues, Infinite Energy Arena, Infinite Energy Forum and Infinite Energy Theater. 

READ | Join a spring cornhole league at Mall of Georgia

The agreement doesn’t just include soda, but water, sports drinks, tea, coffee, juice and other beverages, the center said in a press release. The terms of the agreement, including the duration, have not been disclosed.

The Infinite Energy Center previously had a partnership with Pepsi, which began in 2011. Wednesday’s announcement signified a switch to the rival Atlanta-based beverage company.

“We are thrilled to provide our guests and fans the familiar hometown Coca-Cola brand,” General Manager Joey Dennis said in a release. “This partnership will amplify the energy and excitement of the new campus developments that are underway.”

Like Gwinnett County News on Facebook | Follow us on Twitter and Instagram
Stay up to the minute with breaking news on Channel 2 Action News This Morning

Channel 2's Berndt Petersen is in northeast Gwinnett, where crews will begin work to replace the overpass on Spout Springs Road over I-85.

Support real journalism. Support local journalism. Subscribe to The Atlanta Journal-Constitution today. See offers.

Your subscription to the Atlanta Journal-Constitution funds in-depth reporting and investigations that keep you informed. Thank you for supporting real journalism.