Georgia’s dairy farmers, along with Kroger Atlanta Division and Dairy Farmers of America, have come together to deliver milk from the farm to the frontlines. The new Great Georgia Give campaign deliverED 24,000 half-gallons of local Georgia milk to first responders and healthcare workers across the Atlanta metro area on Friday, April 24. That event at Centennial Farms in Atlanta was the kick-off for a four-week campaign.
Commissioner of Agriculture Gary Black delivered opening remarks and help load milk supplied by DFA and Kroger’s Centennial Farms into a refrigerated truck. Donations were made to six Wellstar Health System hospitals, the two Atlanta-based Ronald McDonald Houses and Northside Hospital’s five locations.
“This incredible show of support to feed and nourish our first responders and families in need with local Georgia milk is the type of action our communities need right now,” said Commissioner Black. “I am proud of our state’s dairy farmers for giving back and for the continued work they do to provide safe and wholesome milk and dairy foods to our families, even during this crisis.”
The Great Georgia Give is led by Milk on My Mind, a dairy awareness program initiated and funded by Georgia dairy farmers through the Department of Agriculture’s Commodity Commission for Milk and developed and managed by Atlanta-based marketing and PR agency, The Partnership.
Kroger has committed to match the milk donations made by Great Georgia Give to increase the support in local communities. The milk donation of 24,000 half gallons represents $60,000 contributed by Kroger Atlanta Division, DFA and Kroger’s Centennial Farms.
“Now more than ever, preventing waste in the food chain is crucial,” said Kroger Atlanta Division President Tim Brown. “The Great Georgia Give aligns with Kroger’s Zero Hunger initiative.
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