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Food hall, upscale movie theater coming to DeKalb development

Food hall, upscale movie theater coming to DeKalb development

Assembly, the mini-city planned at the site of the former General Motors plant in Doraville, will feature a food hall and a movie theater that provides table service.

Developers announced Monday that Alamo Drafthouse Cinema, a Texas-based movie theater company, will open its first Georgia location at Assembly in 2021. Alamo is known for its upscale cuisine and strict code of conduct for moviegoers.

The Integral Group, the lead developer on the mixed-use project, also released new details about the retail components of the redevelopment.

» RELATED: ‘City within a city’ rises on site of shuttered GM plant

People gather outside of Serta Simmons Bedding's new national headquarters during a grand opening celebration at Assembly in Doraville.
People gather outside of Serta Simmons Bedding's new national headquarters during a grand opening celebration at Assembly in Doraville.

Credit: ALYSSA POINTER/ALYSSA.POINTER@AJC.COM

Credit: ALYSSA POINTER/ALYSSA.POINTER@AJC.COM

Developers estimate Assembly will have about 1,000 residents. StreetLights Residential, a Dallas-based firm, will oversee the construction of 300 multi-family apartment units. The development will also have 150 townhomes built by Ashton Woods, an award-winning luxury home-building company. Cost estimates for the homes were not released.

The retail and dining spaces at Assembly will be developed by Paces Properties, the same company behind Krog Street Market in Atlanta.

Assembly will feature 125,000 square feet of retail, dining and entertainment space, including a 16,000-square-foot food hall, according to Integral.

The new development will also feature an autonomous shuttle that rides around the property. (ALYSSA POINTER/ALYSSA.POINTER@AJC.COM)
The new development will also feature an autonomous shuttle that rides around the property. (ALYSSA POINTER/ALYSSA.POINTER@AJC.COM)

Credit: Alyssa Pointer

Credit: Alyssa Pointer

The development is already home to Third Rail Studios, Asbury Automotive and the new headquarters for Serta Simmons Bedding. It will also feature a self-driving vehicle that shuttles employees around the property.

» READ MORE: Doraville approves open-container ordinance at Assembly project

The first stores and restaurants at Assembly are scheduled to open in early 2021.

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