The Cobb County Department of Transportation has introduced “Pete’s Street Smarts,” an educational video on pedestrian safety for children.
A collaboration among CCDOT, the Cobb County Safety Village, Safe Kids Cobb County and Cobb & Douglas Public Health, the animated short showcases what to do — and what not to do — when crossing roads.
Four key tips for traveling safely, while walking, are illustrated in the three-minute video. The life-saving advice is delivered by a narrator, Pete, and presented onscreen through the repetition, rhythm and rhyme of colorful characters.
Produced in conjunction with Midtown Atlanta creative firm MOCK, The Agency, the video was funded by a grant from the Georgia Governor’s Office of Highway Safety. The remaining grant funds will support the larger Cobb County Pedestrian Safety Campaign to reduce pedestrian injuries and fatalities by early encouragement of safe walking habits for youths in Cobb County and Georgia, where pedestrian deaths are up 37 percent over the past two years.
Fourth graders from all Cobb County schools will visit the Safety Village, view the video and take a post-test to exhibit their understanding of the messages. Also, posters promoting the video will be featured in CCDOT’s CobbLinc buses.
“This fun and informative video educates our youth about how to stay safe when walking to school, a friend’s house or elsewhere. It is an engaging way to teach them how to take ownership of their safety as pedestrians,” said Eric Meyer, CCDOT planning division manager.
“Pete’s Street Smarts” may be viewed at CobbCounty.org/PedSafety.
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