Alpharetta officials are launching into a new phase of the City Center project reshaping the downtown area.

The Alpharetta City Council Monday night rezoned the 25-acre site to the Mixed Use category based on a development plan presented by MidCity Real Estate Partners. It’s the first step related to fleshing out the private sector parts of the project, the so-called outparcels. City officials want vibrant street-level retail, service establishments and restaurants to expand the core area’s business base and draw more customers.

The next phase: the city will start negotiating with MidCity to sell them the pad sites. City officials say MidCity anticipates a two-year window for development of the project.

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Members of the conversion crew take a break as the main scoreboard is lowered to the floor to be worked on as the arena gets ready for the next concert at State Farm Arena, Thursday, October 2, 2025, in Atlanta. The crew was working on creating a stage for the Friday, Oct. 3 Maxwell concert. (Jason Getz/AJC)

Credit: Jason Getz / Jason.Getz@ajc.com