BioRepublic co-owner Paolo Mentonelli.

BioRepublic combines Korean beauty and eco-friendly skincare

The popularity of Korean skincare is continuing to grow worldwide. Skincare fanatics Justin Hong and Paolo Mentonelli first became familiar with the Korean beauty scene while working across Asia. They saw an opportunity to use some of the best Korean beauty secrets and combined with the cruelty-free skincare trend of the United States. BioRepublic was born and while it has only been on the market 18 months, it has experienced huge growth over that period.

The Atlanta-based brand focuses on 100 percent organic sheet masks that essentially are express facials. They were the first eco-friendly collection of sheet masks in the world and are easily used in the comfort of your home.

They aimed to "create a line of products that would use the highest quality and most effective natural ingredients to solve every day skincare problems," says Mentonelli. Providing natural, healthy products for the everyday American was the goal. People care about what they put in their bodies, and now it is becoming more popular for consumers to be worried about what goes on their bodies.

Hong and Mentonelli definitely did their research. You may catch the owners wearing sheet masks around the office. When first launching, they picked out four superfoods that would benefit specific skincare problems. Revitalizing, soothing and purifying are some of the keywords for their sheet masks. By listening to their consumers, they are learning about key skincare issues and want to figure out how to solve them. They find key active ingredients and work on new products.

The collection includes original fiber sheet masks and their expanded higher end masks. "In our Biocellulose line, we have our No More Years Eternal Radiance Mask which is an incredible, luxurious anti-aging treatment alongside our Lost Baggage Under Eye Emergency Repair Mask," says Mentonelli.

They are so confident about all of their masks they offer a 100 percent money back guarantee through their online store. The masks run from $4.95 for one or you can get sets of 3, 4, 8 or 10 from $14-$71.

The sheet masks have become super popular partly because of the ease of use. Unfold and apply to clean skin. Leave the mask on for 15-20 minutes, then remove and pat the serum into your skin. Voila! The best seller is currently the cool and relaxing Cucumber Breeze Soothing Mask followed by the new Lost Baggage Eye Mask.

The duo brings a strong passion to BioRepublic. They care about their consumers and spend time researching products that are a real treat for your skin. Pick up BioRepublic sheet masks locally at Bloomingdale's. They are also available at Julian's Cosmetics + Skincare, Boxx Beauty Bar, Studio Oliver, and Exhale Spa.

Bloomingdale's, Lenox Square, 3393 Peachtree Road., Atlanta

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