Designers combine southern charm with urban chic

As owners of Atlanta’s Gramercy Fine Linens & Furnishings, Jenny Taubel and Cam Reynolds like to say their shop is where southern charm meets urban style.

Owners & background: Reynolds grew up in Raleigh and graduated from the University of North Carolina with a business degree. Taubel, a Georgia native, also graduated with a business degree from Valdosta State University. After college, the two moved to Atlanta to work in the corporate world and were later introduced to each other by a mutual friend. Creative and like-minded, the two then-friends decided to reinvent themselves and open a shop that combined their Southern roots with chic New York style.

The store: Gramercy opened in 2008 in Atlanta’s Peachtree Battle area. The store name was inspired by Gramercy Park, one of Manhattan’s iconic neighborhoods.

The main goods: Fine linens, including Sferra; Matouk; Yves Delorme (with its fashion prints and color options); Ann Gish silks, textured coverlets and decorative pillows; and California-based Royal-Pedic’s made-to-order mattresses.

Best sellers: Percale sheeting from Sferra and Matouk.

Known for: Creating beautiful embroidery from vintage monograms. Also crisp, coordinated bedding.

Popular gift items: Sferra Celine throws ($90); Antica candles ($50, Santorini is a popular scent); Alicia Adams throws ($450 to $500); monogrammed napkins (a set of four is $92).

People are surprised to learn: We have designers on staff and offer full design services. We also offer art, lighting and accessories.

Where you have seen our work: 2016 Southeastern Designer Showhouse’s formal powder room.

Always on the hunt for: Decorative pillows; new textile prints; and art.


- Blogs & websites:; Traditional Home; and Luella and June.

- Magazines: House Beautiful; Architectural Digest; and Vanity Fair.

- Movie (or TV) interiors: “Something’s Gotta Give,” a romantic comedy, and TV’s “Keeping up with Kardashians.”

- Instagram: ashleywhittakerdesign and townandcountrymag

- Atlanta-area home stores (other than our own): Circa Lighting; Anne Irwin Fine Art; Edgar-Reeves; Acquisitions; Gregg Irby; and Bungalow Classic.

Current design obsession(s): Virginia artist Lindsay Cowles; Savel app (for categorizing design projects); Irving & Morrison lamp shades; Tommy Mitchell; and Martin Summers sculpture and water colors.

New (or re-emerging) designs we like: Tone on tone; all things marble; plaster pieces; jacquard prints in bedding; and fashion prints on bedding and towels.

Unusual request: Double king width sheets for athletes.

Pet peeves: The marketing of high-thread count sheets. A higher threat count doesn’t mean you are buying better quality sheets, said Taubel, because thread count can be misleading. “We love educating people about it.”

Biggest design mistake we have made: Not getting an approved “cutting” before ordering fabric. We’ve ended up with 30 yards of fabric in the wrong dye lot.

… and mistake homeowners make: Not measuring a room before buying furniture.

Latest projects: A home renovation in Buckhead and selecting new light fixtures and accessories for a young family’s Austin, Texas, home.

Dream project: Designing a mountain farm retreat or working on movie set design.

Up next: Our own line of bedding.

Find Gramercy Home at:


Instagram: gramercyhome

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