This is the second holiday season that Yorkdale Shopping Centre in Toronto has featured Fashion Santa, a re-imagined St. Nick played by a good-looking model of a certain age, raising money for sick kids.
Scroll down to see photos of Fashion Santa.
Media outlets worldwide are remarking on his rugged good looks and high fashion sense.
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And he's got a big heart, too.
Yorkdale Mall said it would donate $1 to SickKids Foundation, up to $10,000, for every selfie posted with the hashtag #YorkdaleFashionSanta.
And who doesn’t want a selfie with the man himself, wearing burgundy Gucci high-tops or a crushed red velvet Salvatore Ferragamo jacket.
A mall in Portland is getting in on the act with their own version of St. Nick. He's sort of the unFashion Santa. Check him out here.
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