Cheez-Its, boxed wine company team up for ultimate picnic duo
You're not dreaming, wine-and-cheese fans. Kellogg Company is indeed releasing a first-of-its-kind Cheez-It and House Wine box, half cheesy crunch, half Original Red Blend wine from House Wine.
"We are thrilled to partner with House Wine to combine their expertise and America's favorite 100% real cheese snack into one portable box," Jeff Delonis, senior marketing director for Kellogg's U.S. Snacks division, said in a statement. "Many of our fans were already exploring pairing different wines with Cheez-It. Just like wine and cheese, you can pair the real cheese inside each Cheez-It flavor with the perfect wine complement and find a pair to enjoy all summer long."
The limited edition products have created quite the buzz online.
cheez-it is releasing a WINE BOX i have never felt more seen in all 28 years of my life 😭😭🧀 pic.twitter.com/BHSntR6MKd
— emma lord (@dilemmalord) July 23, 2019
Cheez-It has just released a cracker and wine duo box. Who asked for this. Kellogg? (Who am I kidding? I'd totally buy this.) pic.twitter.com/PTdcVTSO41
— Anne Riley Moffat (@A_Riley17) July 23, 2019
so whoever came up with this half cheez-it/half boxed wine pack has clearly been spying on me during my depressive episodes pic.twitter.com/22p0PaubFz
— anna borges (@annabroges) July 23, 2019
If you're interested in getting your hands on a box, be prepared to have $25 in hand. The mash-up will be available on the House Wine website starting 5 p.m. Thursday, July 25, while supplies last.
Still thirsty? Make the most of summer at these North Georgia wineries — or get to know which wines pair best with your feast. Cheese fans, learn how to make the ultimate summer cheese board or indulge in some good 'ol macaroni n' cheese around town.
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