“This partnership marries two of my biggest passions: sports and tequila,” Hart said in a press release. “Last year, I made State Farm Arena a stop on my comedy tour, but this year, I wanted to find a way to connect with the Hawks and venue long-term.”
Hart has spent a lot of time in Atlanta over the years shooting films such as “Night School,” “Ride Along” and “Think Like a Man.” He prepped a 2020 Netflix special by doing shows at the Laughing Skull Lounge in Midtown. He most recently sold out two shows in September of last year at State Farm Arena.
The press release noted that Atlanta is also a top-selling market for Gran Coramino Tequila.
“Kevin Hart has always been a dedicated supporter, and we couldn’t be happier he wanted to bring Gran Coramino to Atlanta and State Farm Arena in such a major way,” said Atlanta Hawks and State Farm Arena Chief Executive Officer Steve Koonin. “We look forward to a long-lasting partnership and one that our fans can enjoy the taste of whenever they are visiting our venue.”
Gran Coramino Tequila is available at select retailers across Atlanta and nationwide.