Things to Do
Things to Do

After 40 years, Burger King brings back the Yumbo

By Rick Couri
Dec 2, 2014

ExploreTrending on Facebook
ExploreMore popular and trending stories

The Yumbo was introduced in 1968 by Burger King and lasted eight years on the menu.

The decision was "100% driven by the passion of our guests," North America Chief marketing officer Eric Hirschhorn told Business Insider. "It got to point where it's one of those things we can no longer ignore," he added.

Bloomberg says the nostalgia will continue when the King rolls the new/old offering out. Instead of websites or Facebook "Likes" fans will need to call 1-844-BK-YUMBO to profess their love for the sandwich.

You can get your Yumbo for $3.69 or as part of the BK two for $5 menu.

More here.

About the Author

Rick Couri
More Stories

Keep Reading

Laverne Cox and George Wallace in 'Clean Slate.' / Courtesy of Prime © Amazon Content Services LLC

Credit: Courtesy of Prime

Atlanta’s George Wallace on ‘Clean Slate’ and the changing TV landscape

After a comedy career lasting almost 50 years, Atlanta’s George Wallace is still keen on making audiences laugh, most recently in the Amazon show "Clean Slate."

Big Head Todd and the Monsters going strong after nearly four decades

Rock band Big Head Todd and the Monsters, celebrating 40 years, will perform in Atlanta March 14.

Everyone’s Irish at the annual Atlanta St. Patrick’s Parade in Midtown

Everyone is encouraged to be Irish for the day as they watch the parade that takes place this year from noon-1:30 p.m. Saturday, March 15 in Midtown.

The Latest

Help raise money for the Cystic Fibrosis Foundation and party with a purpose at ShamRockin’ for a Cure on Saturday, March 15, 2025. (Courtesy of ShamRockin’ for a Cure)

Credit: (Courtesy of ShamRockin’ for a Cure)

14 things to do in metro Atlanta this weekend: St. Patrick’s fun, ‘Swan Lake’ and more

Big Head Todd and the Monsters going strong after nearly four decades

Atlanta’s Voices of Note focuses on human resilience, body positivity

Featured

State Rep. Kimberly New, R-Villa Rica, stands in the House of Representatives during Crossover Day at the Capitol in Atlanta on Thursday, March 6, 2025. (Arvin Temkar/AJC)

Credit: Arvin Temkar/AJC

Georgia election bill replaced in late-night maneuver, an attempt to change voting laws

A short elections bill advancing through the Georgia General Assembly is a "vehicle" for bigger potential changes to voting laws.

10K-square-foot mystery restaurant planned for CNN Center reboot

The owners of the Center, formerly known as CNN Center, announced that a high-end restaurant tenant had been secured as the downtown Atlanta building is redeveloped.

Tent-slashing raises questions about Old Wheat Street encampment sweep

Caseworkers faced threats from suspect Daniel Barnett before a January sweep ended in Taylor’s death. Could officials have acted sooner?