After 40 years, Burger King brings back the Yumbo

The Yumbo was introduced in 1968 by Burger King and lasted eight years on the menu.

The decision was "100% driven by the passion of our guests," North America Chief marketing officer Eric Hirschhorn told Business Insider. "It got to point where it's one of those things we can no longer ignore," he added.

Bloomberg says the nostalgia will continue when the King rolls the new/old offering out. Instead of websites or Facebook "Likes" fans will need to call 1-844-BK-YUMBO to profess their love for the sandwich.

You can get your Yumbo for $3.69 or as part of the BK two for $5 menu.

More here.

About the Author

Rick Couri

Katt Williams performs first Atlanta show in 8 years to packed audience

The comedian poked fun at Hollywood A-listers during night one of his tour stop

Who makes the red carpet? Steve. (With some Georgia help)

Owner of Event Carpet Pros, with facility in Dalton, is who the Oscars rely on.

Get St. Patrick’s Day spirit early with beer run at Suwanee’s Beer Chaser 5K

The best individual and group costumes will earn prizes at this fun run in Gwinnett County.

The Latest

Credit: Eric Jamison/Invision/AP

Katt Williams performs first Atlanta show in 8 years to packed audience

Who makes the red carpet? Steve. (With some Georgia help)

Where can I find it: costume jewelry appraisal and gun appraisal

Featured

Credit: John Spink

Pedestrian death at Peachtree Center renews crosswalk safety debate

Merchant killed by car at faded crosswalk after previous road safety measures were reversed.

OPINION

MURPHY: Who really needs the CDC anyway?

Instead of instilling “efficiency” at the CDC, the Trump administration seems only to have only injected blind decision-making and incompetence to the critical agency.

CeeLo Green says Spelman instructor who died on Lake Oconee was like a sister

Atlanta rapper says he grew up with Spelman College professor who died in Georgia lake