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With a title like "Ant-Man," where else would movie studios promote an upcoming movie, but to the level of the ant.
Reddit and Twitter users across Australia are finding small billboards being installed on the ant-eye level.
This is not the first time Marvel has advertised to its ant-sized fans.
Time reported back in January that the studio put out an ant-sized teaser trailer on YouTube.
But then followed up on YouTube with a full-sized, full-length trailer just this month.
Ant-Man stars Paul Rudd and Michael Douglas and will hit theaters on July 17.
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