Who would hire a real estate agent who never bothers to see their home? A new Atlanta startup has launched to convince you to do just that, hoping to tap into our urge for more affordable options when we buy or sell a home.

Virgent Realty is just among the latest attempts to shake up the real estate industry. For a flat fee of $5,000 Virgent says sellers can hire its agents to handle virtually everything online. That includes suggesting a listing price based on the owner's description of the home, area sales and tax records, but no tour inside the house.

Co-founder Ben Kubic says sellers get a personalized online dashboard to manage everything from showings to responses to purchase offers.

But are Americans overall making headway in avoiding real estate commissions or even hiring an agent at all? Find out more in my latest Unofficial Business column on myAJC.com.

About the Author

Keep Reading

Usher brought his Past Present Future Tour to Atlanta for six shows at State Farm Arena in October. (Robb Cohen for the AJC)

Credit: Robb Cohen for the AJC

Featured

People carrying a giant pride flag participate in the annual Pride Parade in Atlanta on Sunday, Oct. 13, 2024. (Miguel Martinez/AJC)

Credit: Miguel Martinez-Jimenez