The skyline of Midtown. Two companies announced plans to expand in Atlanta on Thursday, including one that picked Atlanta for its North American headquarters. BOB ANDRES /BANDRES@AJC.COM

Two growing tech firms to add jobs in metro Atlanta

Two technology firms on Thursday announced plans to expand their operations in metro Atlanta, creating more than 100 jobs.

OneLogin, a technology security company, plans to add 50 new jobs in Gwinnett County. Smarp, a digital content firm that focuses on internal communications,, sales and marketing, plans to relocate its North American headquarters from New York to Atlanta in a move that will create 60 jobs.

Both companies, in news releases issued by the Georgia Department of Economic Development, cited the Atlanta area’s technology talent in announcing their expansions. The Atlanta area is a hub for information security, marketing and digital content.

OneLogin said it will create new jobs in sales, tech support, marketing, business development and sales engineering at its offices in Peachtree Corners.

“Atlanta is a fantastic market for world-class talent and we’re thrilled to open our new Growth Center here,” said Brad Brooks, CEO and President, OneLogin.

Smarp, which is based in Finland, lists an office address at Colony Square in Midtown on its contact page. The company plans to add employees in sales and marketing positions.

Smarp CEO Roope Heinilä said in the news release that talent availability was the company’s “primary criterion,” and Atlanta’s world-class universities and diverse talent pool made it a top pick for us.”

“In New York, we found that much of the talent pool was focused on the financial and media industries, whereas we see Atlanta as a growing tech hub with a vast and diverse talent pool,” Heinilä said.

Information about potential incentives for each company was not immediately released.

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