Business

Turner Broadcasting relaunches Boomerang kids network

Boomerang's line-up now will include newly-acquired contemporary animation series produced by studios around the world, Turner Broadcasting said.
Boomerang's line-up now will include newly-acquired contemporary animation series produced by studios around the world, Turner Broadcasting said.
By Christopher Seward
Oct 14, 2014

Days after announcing a new Cartoon Network service for streaming content to mobile devices, Turner Broadcasting System Inc. on Tuesday said it is re-launching its Boomerang kids brand as a global all-animation network.

Boomerang will feature content from Warner Bros., Hanna-Barbera, Cartoon Network and MGM studios. The network will also rely on content produced by studios in other parts of the world.

“This represents a further step in our strategy to build on the success of our international kid’s network,” Gerhard Zeiler, president of Turner Broadcasting System International Inc., said in a statement.

Last week, Turner Broadcasting launched its Cartoon Network Anything network, which streams games, activities, trivia and video to mobile devices and portable media players.