Turner Broadcasting relaunches Boomerang kids network

Days after announcing a new Cartoon Network service for streaming content to mobile devices, Turner Broadcasting System Inc. on Tuesday said it is re-launching its Boomerang kids brand as a global all-animation network.

Boomerang will feature content from Warner Bros., Hanna-Barbera, Cartoon Network and MGM studios. The network will also rely on content produced by studios in other parts of the world.

“This represents a further step in our strategy to build on the success of our international kid’s network,” Gerhard Zeiler, president of Turner Broadcasting System International Inc., said in a statement.

Last week, Turner Broadcasting launched its Cartoon Network Anything network, which streams games, activities, trivia and video to mobile devices and portable media players.

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Christopher Seward

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