A technology and marketing company plans to establish a regional headquarters in Atlanta, bringing 225 jobs to the city, Atlanta economic development officials said Thursday.
At their monthly board meeting, Invest Atlanta officials said the company is scouting for space in Buckhead, but declined to name the company citing confidentiality agreements. An official later said the company will establish a regional headquarters, with jobs being relocated from another location.
The agency, which can offer economic development incentives, is involved in the talks.
A formal agreement is not complete, Invest Atlanta President and CEO Brian McGowan said.
A person with knowledge of the situation told The Atlanta Journal-Constitution Thursday afternoon the company is Indianapolis-based digital marketer ExactTarget. An announcement could come in the next few weeks, the person said.
ExactTarget is publicly traded on the New York Stock Exchange and had nearly 1,700 full-time employees as of December 2012. It posted a net loss of nearly $21 million last year. The company is an email marketing and marketing software firm.
Officials with ExactTarget declined to comment on the potential move.
ExactTarget acquired Atlanta startup Pardot last year for nearly $100 million. The company is said to be considering the East Paces Ferry Road building that now houses Pardot for the expansion.
The potential deal follows another large intown jobs move by a technology firm. The Atlanta Journal-Constitution reported last month health care IT firm Athenahealth was in final talks to move 100 existing jobs from Alpharetta and create hundreds of new jobs at a new operations center in the former City Hall East building, which is being redeveloped as Ponce City Market.
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